Oh gee. So the new army campgaign, “Army Strong” is bout “the transformative power of the army.” Yeah it transform you from alive to dead; from sane to crazy:

Army unveils new advertising campaign
The Army Strong campaign will build on the foundation of previous recruiting campaigns by highlighting the transformative power of the Army. It will also capture the defining experiences of Soldiers – active duty, Army Reserve, and National Guard – serving the nation at home and abroad.